Why is j.c. penney apologizing

Penney changed," a voiceover states. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you. Johnson's ambitious changes included getting rid of most sales and bringing in new, hip brands. Penney apologizes for former Apple exec's moves The company launches an ad campaign admitting that it had made mistakes and asks customers to come back.

Don Reisinger. May 2, a. Yeah, I guess it is, Ron. Discuss: J. Penney apologizes for former Apple exec's moves. Finally, some good news for J. After firing its CEO, apologizing to customers for making big changes without consulting them, and thanking them in advance for coming back, the century-old brand seems to be winning over some consumers.

Last month, it released an apologetic TV commercial. We heard you. The current score for J. Penney competitors Target and Wal-Mart is 9.

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